All this before he even invented the World Record Controller.
The very first longer-playing flat records with speeds measured in inches per second rather than revolutions per minute.
1922, Noel Pemberton Billing invented a recording process using Constant Linear Velocity (CLV). Instead of the usual 78rpm rotation which only allowed for 3-4 minutes of sound from a 10”-12” record. His records could record over 17min on a 12” record with claims of an 18” disc playing for an hour.
HOWEVER, a controller device was needed to alter the speed of the revolving table. This device was granted full patent on Oct 3rd 1923. The device was made by Garrard
In his own words:” … there is the same amount of music or sound on each grooved circle, no matter what its circumference may be”
Basically, the controller slows the turntable rotation at the start of the record and speeds up as it travels to the centre. This ingenious device did work but was clunky and difficult to set correctly. It was noisy and prone to failure.
A doomed project, as the records were still being cut “Acoustically” and the sound quality, wanting. The masters would have been a nightmare to produce for the recording engineers. The music Billings chose to release was questionable being mostly military bands
Billing still managed to sell the idea and started producing records in December 1922. He even sold the idea to Vocalion who produced a whole line of these now very rare CLV records.
He then went to New York to sell the idea to the Americans but failed. In 1923, he applied for another patent for a flexible and unbreakable disc record called ‘Fetherflex’. The venture failed
That same year, Pemberton Billing immigrated to Australia, to perhaps escape his creditors. He founded World Record(Australia) Pty. Ltd. in Melbourne. By Nov 1924 they were producing records from masters Billings had acquired in the States from the Emerson Phonograph Company.
The first recording made by World Record (Australia) was released in July 1925, and featured Bert Ralton’s Havana Band. They were producing records by touring American Dance Orchestras and local musicians too, like the Big Four Vocal Quartet, Fred Moore and Dudley Glass.
Pemberton Billing then set up a radio studio called 3PB (After himself), which only played his records. The businesses all failed and by January 1926, Noel Pemberton Billing returned to England
In England he was responsible for “Duophone" unbreakable records and in 1936 designed the miniature “LeCoultre Compass” camera. “In 1948, he devised the ‘Phantom’ camera to be used by spies. It never entered production, but its rarity led one to sell for £120,000, a record price for any camera, in 2001”
* All Edison style cylinder phonograph records were recorded at CLV; the same amount of sound recorded on each rotation, possibly one reason why Edison stuck with cylinders until 1929 *
* There are rumours of CLV records being produced in Korea as well as by the Nitto Company in Osaka *
Notes on restoring the World Record Controller: